Point of Purchase displays are electronic or printed displays set up in a shop or other point of purchase location where consumers make buying decisions. Unlike conventional marketing campaigns aimed at getting consumers into stores, Point of Purchase displays aim at enhancing the in-store experience of customers by attracting attention to specific products or promotional offers. Point of Purchase displays, also known as Point of Sale or PoS displays, are used by service industries, like restaurants, cafes, retail outlets etc. They are also seen in airports, bus stations, departmental stores and supermarket checkout counters. PoS displays offer a novel approach for promoting a brand or product because they act as a gateway to a store, offering consumers a taste of the product being promoted, before they reach the store itself. The benefits include:
A major benefit of pop displays is that they provide an effective advertising solution for businesses due to their visibility. They stand out from normal billboards and hoardings and become a point-of-purchase for consumers. PoS displays make the brand or product easily noticeable. Since they are usually located near sales counters, they encourage impulse buying and create an impulse environment.
Point of purchase displays can be customized according to the requirements of the advertiser. They can be custom-made to incorporate the name of the retail store, its logo or symbol, and even have music to match the product being showcased. The pop displays can also display advertisements, depending on the guidelines of the company. An advertising company might help with this process, as some pop displays might be too attractive for the consumer to ignore, causing the reduction of brand exposure. Some advertisers also choose to create pop displays that attract children, as this can result in an increase in revenue generated from children.
Pop up displays can be used in any part of the retail outlet, from the checkout area to the front of the store. For example, a pop up display could be placed by the checkout area to encourage paying by credit card. Consumers may also decide to display one here if they have noticed a product that they would like to buy. Displaying here allows the retailer to promote the product as they get hold of the customer and discuss the product with them. This could be done by having a pop up display set up with the product details, or simply having a salesperson stand near the checkout area conversing with the customer. It may even be a conversation starter; the idea is to get the customer talking about the product and possibly making a purchase.
Pop up displays are a great way for retailers to advertise to the general public. They can be found in retail stores, office buildings, malls, and even outside the store, as they are often located at various points along the route of shoppers. Retailers use them to invite people into their premises, and they can also be used to attract consumers to the sales floor of a retail establishment.
Pop up displays have been an important part of retail display since they were first introduced onto the retail scene. Pop up displays have been a major feature of trade show displays and have helped retail outlets draw consumer attention in crowds of people. They offer an interactive way for the retailer to reach out to the public. The displays offer the opportunity for the retailer to talk to people, as well as allow the consumer to look at the product before purchasing. Pop up displays come in all shapes and sizes and are well-designed displays for any retail location. Retailers today use them in many different ways, including giving the consumer a place to look at and touch the product before purchasing.
Pop up displays allow consumers to shop in comfort and at their own pace. Self-service displays allow the consumer to select and purchase their own items as well as listen to the salespeople. This creates a positive shopping experience for customers and gives the retailer a captive audience that will pay attention. Self-service displays provide a safe environment in which shoppers can purchase without worrying about hurting themselves or others. Many studies have shown that consumers who enter a store alone, without being handled by a salesperson, spend five to ten percent less time shopping than those who are handled by a salesperson.
Pop up displays allow consumers to take full advantage of the full visual experience offered by a company’s product line. The display allows people to look at, touch, smell, and taste the item they are considering. This allows them to have a better buying experience. The placement of a company’s product line makes a big difference in the level of interaction a consumer has with their product. Pop up displays offer an excellent way to reach potential customers.