Pop up displays are becoming more popular with point-of-purchase retailers. While they have been around for a while, their usage is only growing in recent years. A pop up display is an attractive unit located at the end of a check line that displays either the product that has been purchased or promotional literature. They can be placed on either side of the checkout line to encourage people to linger a bit longer. Most customers prefer to spend more time exploring what they have purchased rather than waiting their turn.
The most common pop up display is located at the end of the checkout line. It is placed right between the cashier and the customer. The customer will usually wait for quite some time before they are finally removed from the line. Since the customer is being removed from the line, they are more likely to spend time browsing the product, which is why it is a good idea to place this type of display as close to the checkout area as possible. Placing them in such a strategic location may entice them to stay longer and browse even more. An example of a well-known point-of-purchase display is the Diet Plan pop up.
Most of the time, point-of-purchase displays are simple affairs. They consist of a single product or service displayed on a clean white unit. Sometimes, though, a pop up display can include two or more products. In this case, each product could be displayed in a separate color pop up or in conjunction with one another. Many retail shop owners decide to place multiple versions of the same product on the same display. They could use different colors, put a nice background on them, or use an image of two or more products to complete the arrangement.
The use of pop displays is becoming more widespread as vendors look for ways to attract more attention to their products. Retail shop owners may choose to put one of these units near the checkout line. Another option would be to place one in the middle of the retail store, perhaps placing it in an area where the customer can see all of the products from head to toe. Either way, the pop up display draws customers’ attention to a specific product or service, whether they are looking for it or not.
Pop up displays that are used along an aisle or alongside aisles usually offer products in different sizes. Aisles are often the best place for pop up displays due to the ease in which shoppers can move from one item to the next. However, some retailers choose to place these items throughout their store. This gives the opportunity to present multiple types of services or products to shoppers as they walk through the aisles.
Pop up displays, like most forms of POS technology, work by using an electronic device or software to detect items that shoppers make purchasing decisions. If an item is detected, it pops up with a corresponding pop up banner. The pop up banner directs the customer to an on-screen item or section. At checkout, customers make purchasing decisions and the system transfer the money. It’s a win-win for the business owner.
When businesses place pop up displays, POS software is utilized to manage the program. Most businesses choose to use a combination of POS hardware and software to create the pop up displays. Hardware is installed along an aisle and the software used to program the displays. As pop up banners are displayed, customers make purchasing decisions. Once the item is purchased and the transaction is completed, the payment is debited from the customer’s account.
POS software makes it easy to program the pop up displays and the point-of-sale terminal. This combination allows for the retail store to maximize its sales revenue. POS displays and pop up banners work together to increase revenues at the retail store.