What is Pop in Merchandising? By definition, pop is used as a unit of measurement for the marketing mix of a product. A company may categorize their goods and services in the “pop” category if they feel that this will give their customers an easier time when purchasing. Products within this category are usually geared toward a more mature consumer base who prefer a lot of, colorful and appealing merchandise.
Now, let’s think in terms of what your company can do with Pop in Merchandising. If you look at a company like K-Mart or Target, they have stores that sell clothing, toys, accessories, home and bath products, electronics, health and beauty, groceries, and so much more. These types of businesses often put out a product in a very defined “pop” style that appeals to the young, the male demographic. So, if you want to take your product offerings to the next level of success, you need to take a closer look at your POP (product-oriented marketing) approach to understanding where your company can take it.
The first thing that you need to realize is that POP is not simply a way to categorize your product line. While this may seem to make sense, it does not. In fact, many retail companies, whether they use pop or not, have an overall theme or concept that runs through the marketing and promotion departments. While one employee may be responsible for pulling all of these products together, each different person on the job could bring something unique to the table.
This brings us to our second point about why pop is important in merchandising. If you look at a clothing store, the front of the store is going to be geared toward the young consumer that is there to buy the products that they are interested in. Inside, they will have other items that they can pull from in order to appeal to older, more sophisticated consumers. The point is that the products that you present in both locations will be somewhat different. This is why it is so important to understand the differences between your retail shop’s POP and overall product positioning strategy.
Of course, another very important part of understanding what is pop in merchandising is to understand that this is also a very interactive process. If you take a look at a clothing store, it is clear that the front of the store is going to be very loud, colorful, and full of neon lights. On the inside, though, you may have smaller products being displayed, with more detailed descriptions beneath them. What this does is pull the attention of the consumer even further down into the niche that you are in. This helps you build trust with the consumer, which is critical because they are willing to spend more money if they know that you have taken the time to really understand their needs.
Finally, you need to understand that the most effective way to maximize what is pop in merchandising is to bring it all together. If you place the neon-colored clothes on the front of your store, make sure that there is also a table with the exact same products laid out. Then, put small packets of food colorant next to the clothing. If you are trying to get your kids to eat healthier, add a few healthy snack items to the table as well. You can end up with a great product line that not only looks great but also functions great.